Swig contributor and editor Kristen Baughman recently attended BevCon Charleston where she met Paul Wortman, founder of HopNose. Learn more about this interesting hop cone air freshener in our latest Q&A with Paul.
Q: What exactly is HopNose?
A: HopNose is a must have for any hops, homebrew or craft beer enthusiast. Similar to those tree shaped auto air fresheners, HopNose is shaped like a hop cone and smells like hops.
Q: Is HopNose supposed to smell like a particular hop?
A: HopNose air fresheners weren’t tailored to mimic a specific hop variety. The scent does reflect those hops that lean towards the piney side such as Chinook and Simcoe. We’ve received a lot of praise from commercial hops growers, homebrew supply stores, breweries, homebrewers and craft beer fans regarding the scent of our air fresheners.
Q: How did you come up with the idea?
A: I’m a homebrewer and love the smell of hops. One day I was trying my hand at a clone of Dogfish Head’s 60 Minute IPA, which requires continually adding hops throughout the brewing process. While basking in the aroma of each hoppy addition, I thought there had to be a way to keep the scent of hops around even while not brewing. After having no luck finding a hops air freshener I could buy, I decided to make my own.
Q: How much is HopNose?
A: On our website one air freshener sells for $4.99, five for $19.96 and ten for 34.93 (along with a free e-book, All About Home Brewing, a $10 value).
Q: Where can I buy HopNose?
A: You can buy HopNose through our website, www.hopnose.com, or from one of our retail partners. A list of stores that sell HopNose is available on our website.
Q: Where do you recommend using HopNose?
A: I personally like to have one in my car at all times but you can use it anywhere you’d like to bask in the hoppy aroma.
Q: I can get HopNose tailored to my company? Do tell more!
A: Yes, you certainly can! We can create air fresheners using our scent that have any shape, colors, images or text you’d like. Custom designs start at 5,000 units.
Q: We had to ask…what’s your favorite hoppy beer?
A: I’d have to go with the homebrew IPA recipe I’ve been working on for the past few years. I use water from a local spring along with a combination of three different hop varieties. I guess I just like making hoppy things!
Q: Anything else you’d like to add?
A: We are looking into creating air fresheners with scents that would be more similar to citrusy kinds of hops. Please have your readers contact us and let us know what their favorite type of hops is, we’d love the input.